How a fast-growing Melbourne home brand cut response time by 87% and recovered its CSAT after a 3x sales surge
Haven & Stone is a direct-to-consumer home and lifestyle brand on Shopify, known for its modular shelving and ceramics. After a viral campaign in late 2024, monthly orders tripled — and their two-person internal support team was buried under 1,400 weekly tickets across email, chat, and Instagram DMs.
- Average first response time had ballooned from 2 hours to 14+ hours, with weekend tickets sitting untouched until Monday
- CSAT dropped from 89% to 71% in three months — driven mostly by delayed replies on order, returns, and tracking enquiries
- The internal team was working evenings and weekends to keep up; two senior support staff resigned within six weeks
- Returns and exchanges were processed manually in Shopify, with no SLA tracking and no visibility for the founder
- 24/7 dedicated support team of 6 English-speaking agents across two shifts, covering AEDT business hours plus full overnight cover
- Full integration with Gorgias for ticketing, Shopify for order management, and Loop Returns for self-serve return flows
- Process redesign: macros for the top 18 ticket categories, a tiered escalation path, and weekly QA audits on 10% of replies
- Defined SLAs — 1 hour first response on email and chat, 30 minutes on Instagram DMs, 24-hour resolution on returns
We hit a wall after the campaign — we had the orders but we were genuinely letting customers down. Nexora picked it up faster than I thought was realistic. Within three weeks they were running our inbox better than we were, and our team got their evenings back. The weekly reports actually tell us something useful, which has never been true with any agency we've worked with.